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Privacy, Cookies and Subject Access Requests

Information we collect

Affinity Water Limited are registered as a data controller with the Information Commissioner's Office and our registration number is Z8926206.

Our Privacy Notice outlines how we might collect and use your personal information.

Communicating with us

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If you send us a message by electronic mail it may be seen by a person other than the addressee.

We recognise the uncertainty that people have with sending information over the Internet. We will not send you unwanted e-mail messages or junk mail and your details will not be disclosed to any organisation beyond Affinity Water for marketing purposes without your explicit permission.


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Information transmitted through this website is encrypted and therefore cannot easily be intercepted by or electronically delivered to third parties.


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This Notice explains how we use cookies and similar technologies at Affinity Water, specifically on our website

We use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make use of e-billing services.

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Social Sharing Cookies: They allow you to share certain pages of our website on social media.

Marketing cookies: They allow us to show you relevant social media content and advertisements on other platforms.

As detailed in the table below, we use both session and persistent cookies on our website. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period of time (as defined below) or until you delete them. We also use first-party cookies, which originate from Affinity Water, and third-party cookies, which originate from others such as Google and Facebook.

Some of the pages within this website use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). We use Google Analytics to analyse the use of this website and you can opt-out of Google Analytics here

You can update your cookie preferences anytime on our website cookie banner. Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third-party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

To learn more about cookies visit

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


Cookie name

Originates from





Affinity Water

Identifies a user to the server, will issue a customer ID, active only whilst browsing.

Session is closed when customer closes browser

  • _ga
  • _gid
  • _gat_UA-*)
  • _ga_*

Google Analytics

Identify users, track website usage for google analytics, does not store any personal information. Allows us to improve our site based on customer experience.

Persistent – various life spans from 30mins – 2 years


  • __atuvc
  • __atuvs

Affinity Water

Collects information from the device used by you to interact with our website.

Persistent – 1 year lifespan


  • loc
  • mus
  • na_id
  • na_tc
  • ouid
  • ssc
  • uid
  • uvc

Addthis (social sharing software)

Collects information from the device used by you to interact with our website.

Persistent – 1 year lifespan


Affinity Water

When an accessibility colour scheme is selected, it will remember the selection until it expires or is removed.

Persistent – 30 day lifespan



To store and track visits across websites.

Persistent – 3 months lifespan



Used to help record the visitor’s use of the website and site usage.

n style="color:#2a384c">Persistent – expires after 1000 days


Used to check if the user's browser supports cookies.

1 day

  • __Secure-1PAPISID
  • __Secure-1PSID
  • __Secure-1PSIDCC
  • __Secure-3PAPISID
  • __Secure-3PSID
  • __Secure-3PSIDCC
  • 1P_JAR
  • AEC
  • ANID
  • HSID
  • NID
  • OGPC
  • SID
  • SSID

Used for targeting purposes to build a profile of the website visitor's interests to show relevant and personalised Google advertising.

2 years

  • TDID

This cookie is used for personalised advertising.

1 year


Affinity Water

stores the cookie/consent preference and stops the popup showing up

Persistent – 90 day lifespan



This cookie is used to remember visitors' ReciteMe preferences.

When the browsing session ends.



Amazon Application Load Balancer

To provide website load balancing functionality

Persistent – 1 week

Sharing Data

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Find out about how we share data with Credit Reference Agencies and what this means for you.

Enable Recite