Not registered?

Register today

Hello. Sign in.

My Account

You are here : At Home > Corporate > News

Latest news

28 November 17

Winter rain needed to top up water resources

Following the very dry winter in 2016/17, Affinity Water’s groundwater resources have remained below average all year.

The summer rainfall was welcomed, but aquifers only usually fill up from rainfall during autumn and winter, when there is less plant growth and evaporation. October to March is the critical recharge period when rainfall is expected to reach the aquifers (porous rock where groundwater is stored), which is used to supply 60% of Affinity Water customers.

Now is the time of year when those water sources need to start being replenished, but the region Affinity Water serves only received a quarter of the long term average rainfall in October, considerably short of what is usually expected. This is having a noticeable impact on river flows in the communities we serve.

Above average rainfall will be needed during this recharge period before groundwater returns to average levels. With the continuation of low rainfall in November, the risk of drought and water restrictions in 2018 is increasing.

Affinity Water is continuing to ask its customer to use water wisely through its Keep Track of the Tap campaign, which has been running throughout the summer

Mike Pocock, Director of Asset Strategy at Affinity Water said: “Like all water companies, we depend on winter rainfall to supply our customers. With our water resources at below average levels, we are continuing to ask our customers to help by saving water, which can make a real difference.

“We are constantly managing the water we have, whether it’s investing in new resources, installing new pipelines to move water around our network and finding and fixing leaks as quickly as possible.


“However, the weather remains one thing we cannot control, which is why we keep our water efficiency activities and messaging going year-round to remind people that water is a precious resource - whatever the weather.”

For more information on saving water and to order free water saving devices visit:

Top water saving tips
  • Shorten your shower – take a 4-minute shower instead of a bath – you will save around 50 litres
  • Turn off the tap while brushing your teeth, and save over 6,500 litres of water a year and encourage others in your household to do the same
  • Don’t overfill the bath – if you do fancy a bath try and use less water in it – it is easy to save over 30 litres each time
  • Only run your washing machine and dishwasher with a full load – this uses less water than two half loads
  • Whenever you can, use the half flush button if you have a dual flush toilet
  • A cistern displacement device can save one litre per flush, saving up to 5,000 litres a year.
  • Fix dripping taps and you could save over 5,500 litres of water a year. If you need to find an approved plumber visit

News archive

Media enquiries

Our Communications team handles all media enquiries on behalf of Affinity Water and its employees.

Contact us on 01707 277 110 or email

Our office hours are 8am to 5pm, Monday to Friday.

We are available for emergencies:
5pm to 7am, Monday to Friday
7am to 7pm, Weekends and public holidays
We aim to respond as soon as possible and within two hours.

Enable Recite