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08 October 20

Affinity Water launches new campaign in St Albans District – ‘Save 10 a day’

Affinity Water is launching a new campaign in St Albans District to challenge residents to save 10 litres of water each a day, to leave 1 million extra in the environment.

St Albans District uses more water than almost anywhere else in the UK, but in an ongoing campaign being launched this week by Affinity Water, its customers are being asked to visit to find easy ways they can ‘save 10 a day’.

The campaign kicks off this weekend - Saturday 10th October - with a huge chalk drawing of the River Ver in Verulamium Park drawn by local artist Zoe from Herts Chalk Walk. Come see her in action, fun for all the family. Social distancing rules will apply.

Over the next two months Zoe’s artwork will appear all over the district, each one featuring a different mammal, bird, insect or fish living around our rare chalk stream, the Ver. We’ll be posting them all on

Best of all, share your photos of the chalk trail with #save10aday and Affinity Water will add another £1 to our charity fund for every post.

Jake Rigg, Director of Corporate Affairs and Communities for Affinity Water said:

“We’re asking everyone in St Albans District to save 10 litres of water a day. If you’re wondering how to do this, don’t worry. We’ve made it really easy. All you need to do is sign up at for your free water-saving kit. It’s personalised to your household’s exact water usage. Simply install it and you’ll be saving water, protecting the River Ver and reducing local carbon emissions. That’s because using less water means less energy is needed to store, clean and pump it to your house.

“In the St Albans District we use more water than almost anywhere else in the country. Each person uses about 150 litres a day, 10 litres more than the UK average – and that’s exactly what we’re asking you to save. If every household joins in and installs a kit, together we’ll save a huge 1 million litres a day!

“The River Ver is our very own natural wonder, an incredibly rare chalk stream supporting a rich variety of habitats and wildlife. We’re taking important steps to reduce the amount of water we take from our ground water sources, that feed into chalk streams like the Ver – but we can’t do it without your help. As well as protecting the Ver, saving 10 a day will also lower our community’s carbon footprint and raise money for six local charities. We’ve set up a fund of £10,000, and as a water-saver you can help decide where that money goes. The more you save, the more we donate. You’ll find all the details at

“As your local water supplier, we have two goals: one, to provide you with high-quality drinking water and two, to take care of the local environment. So just as we’re asking you to make changes, we’re making changes as well. To help protect rare chalk stream habitats like the River Ver, we’re reducing the amount we take from underground sources (aquifers) by 36 million litres of water per day by 2025. We also have an extensive leak reduction programme to reduce water loss across our network.”

In case you’re wondering 10 litres of water equates to roughly 2 mins of the tap on full. Here are some useful tips to save water but don’t forget to log in and create a account to find out more.

  • Fill the kettle with just enough water
  • Use only the small dual-flush button
  • Fill dishwashers and washing machines before using
  • Turn off the tap when you brush your teeth
  • Turn off the tap while you soap your hands for 20 seconds

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