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10 November 20

St Albans residents get behind Save 10 a day

  • Over 30,000 local people visit #save10aday water saving website
  • Save water and earn money for any local school of your choice
  • Free water saving kits at proving popular – over 6,600 sign ups so far
  • Local Herts Chalk Walk artist Zoe posts more drawings

Affinity Water’s new challenge to St Albans and District residents to save 10 litres of water a day is proving popular with over 30,000 local people visiting the campaign’s water-saving website -

St Albans District residents on average use 10 litres a day each more than the national average, but in a new campaign that has recently been launched by Affinity Water, its customers are being asked to visit to find easy ways they can ‘save 10 a day’ and to leave 1 million extra litres of water in the environment.

Now you can also join a ‘team’ on the website to collectively save water and earn money for the school of your choice, even if you don’t have a child at that school.

When you sign up to there are personalised challenges you can complete to rack up your ‘litres saved’, which add to your school’s team tally. To get as many as 80 litres in one go, St Albans District residents can book a 15-minute Zoom consultation to get personalised water-saving advice. Even the kids can join in! Affinity Water is also offering to send a plumber to fix leaky loos and dripping taps for free (COVID safe).

Every litre saved from a challenge completed, an online consultation or from ordering free water saving devices will be added to the local school of your choice. For every 50,000 litres a school team saves, Affinity Water will donate £1,000 to the school’s PTA.

Local chalk drawing artist Zoe from Herts Chalk Walk has been busy around the whole district raising awareness of the need to save 10 a day to protect the River Ver and its wildlife. Each of Zoe’s drawings include a different mammal, bird, insect or fish living around our rare chalk stream, the Ver.

The local MP Daisy Cooper, Councillor Chris White, Leader and Portfolio Holder for Climate, Environment and Transport for St Albans City and District Council and Karen Snook, who runs St Albans Mums group have all given their support to the campaign too.

Jake Rigg, Director of Corporate Affairs and Communities for Affinity Water said:

“Saving water while earning money for a local school is a great way to both help hard pressed education budgets and to motivate St Alban’s residents to join in this creative campaign to #save10aday. We have had a great response, but we have water-saving kits for every household, so make sure you claim yours at We are currently around 10 per cent of the way to meeting our target of saving 1 million litres a day, so we need everyone’s help to get there, to protect the Ver and reduce our collect carbon footprint.

“We know that 30,000 local people have gone to where you can order free water-saving gadgets, book an online chat with a water-saving expert, and take pledges and challenges.

“We want parents, grandparents, aunts, uncles, brothers, sisters, friends and neighbours to join in and clock up those water saving points for any school of their choice. For every 50,000 litres a school collectively saves on GetWaterFit, Affinity Water will donate £1,000.

“In St Albans District each person uses about 150 litres a day, 10 litres more than the UK average – and that’s exactly what we’re asking you to save. We don’t know exactly why St Albans use is high but we’re determined to work with our customers to reduce it. If every household joins in and installs a kit, together we’ll save a huge 1 million litres a day!”

You can find out how many litres your household uses by taking the 3 minute survey when you sign up to

10 litres of water equates to roughly 2 mins of the tap on full. Here are some useful tips to save water:

  • Fill the kettle with just enough water
  • Use only the small dual-flush button
  • Fill dishwashers and washing machines before using
  • Turn off the tap when you brush your teeth
  • Turn off the tap while you soap your hands for 20 seconds

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