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Groundswell gets Affinity for Water

03 July 19

Groundswell gets Affinity for Water


Employees from Affinity Water at Groundswell 2019

The agricultural community came together on the 26 and 27 June for the UK’s largest no-till farming event, Groundswell 2019, to learn more about sustainable farming practices and improving the wider environment.

Groundswell is an annual event held at Lannock Manor Farm in Hertfordshire and provides a forum for farmers and anyone interested in food production or the environment to learn about the theory and practical applications of conservation agriculture or regenerative systems, including no-till farming, cover crops and re-introducing livestock into the arable rotation, with a view to improving soil health. The event features talks, forums, and discussions from leading international soil health experts, experienced arable and livestock farmers, agricultural policy experts, direct-drill demonstrations and technological innovators.

Groundswell’s headline sponsor, Affinity Water were in attendance to demonstrate the relationship between soil and water, with informative break-out sessions and a high tech ‘catchment augmented reality sandbox’ to explain how cover crops can simultaneously improve soil health and sources of water.

Delegates turned out in droves to witness the rainfall simulator, hosted by Affinity Water and explained by Jay Fuhrer, which visually displayed how soil health impacts run-off and infiltration. They also had a chance to hear a panel-led debate, which covered the role cover crops play in building soil health and providing wider ecosystem services, such as reducing nitrate leaching and sediment loss.

Thirsty delegates were also given free re-usable bottles to help themselves to water from the Affinity Water stand throughout the two days.

Affinity Water’s Agricultural Advisor, Shaun Dowman said: “We would like to thank Groundswell for giving us the opportunity to engage with a wide range of people from the agricultural community and be a part of this hugely enjoyable, thought-provoking and positive event.

“The need for change in how we manage our soils and water resources is clear; and a close working relationship between farmers and water companies is key to helping us achieve this. We want to help farmers make positive choices for the long-term sustainability of their business, which in turn will benefit the wider environment and water sources.”

To find out more about Affinity Water’s catchment management and wider environmental work, please visit

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